$200K sold.
30 days.
A brand new fibreglass pool company launched in December 2025 with no history, no reviews, and no marketing infrastructure. Within 30 days, they had $200K in sold projects — and a pipeline that kept growing.
01 — The Problem
New company. No history. High-ticket product.
Launching a construction company in a high-trust, high-ticket category is one of the harder problems in paid acquisition. Buyers considering a $50,000–$100,000+ fibreglass pool installation want proof: completed projects, reviews, longevity. A brand new company has none of these.
This client launched in December 2025 — the beginning of summer, the peak buying season for pools in Sydney. The window to capitalise on seasonal demand was narrow. They needed pipeline and they needed it fast, without the luxury of building credibility slowly over months.
The challenge was generating qualified leads and converting them despite the absence of a track record — and doing it during the most competitive period of the year in their market.
02 — Our Approach
Lead with the product. Build trust fast. Convert while intent is high.
With no history to leverage, we built the acquisition strategy around the product itself — fibreglass pools are a category where the product quality is visible and tangible. We focused on what the client did have: quality product knowledge, competitive pricing, and speed-to-install advantages over concrete alternatives.
Product-led creative. We led with fibreglass pool imagery, installation process content, and before/after transformation visuals that demonstrated what buyers would get. Explainer content around fibreglass vs concrete — durability, cost, maintenance, install time — positioned the client as a trusted expert before buyers had spoken to anyone.
High-intent Google Search. Summer in Sydney is when pool purchase intent peaks. We captured this with tightly targeted Google Search campaigns across fibreglass pool installation keywords, cost queries, and location-specific searches — ensuring the client appeared at the exact moment buyers were ready to act.
Speed-to-lead automation. In a competitive category, response time is conversion rate. Every lead triggered an immediate automated outreach sequence — SMS, email, and call task — ensuring the sales team was following up within minutes, not hours.
Objection-handling sequences. For a new business, the natural objection is "how do I know you're reliable?" We built nurture sequences that proactively addressed this — supplier credentials, industry memberships, founder background, installation process transparency — converting sceptical leads into confident buyers.
"We launched in December and had $200K in jobs sold before the month was out. RH built our entire marketing engine from scratch and had it performing immediately. The summer pipeline was full within weeks."
03 — The Results
$200K closed in 30 days. Pipeline building.
Within 30 days of campaign launch, the client had closed $200K in fibreglass pool projects — real, contracted work — from a standing start. The combination of high seasonal intent, fast-response lead handling, and trust-building nurture sequences compressed a sales cycle that typically takes months.
The pipeline continued to grow beyond the initial 30-day window, with the acquisition system compounding as social proof accumulated. Each completed project became content. Each satisfied customer became a reference. The flywheel was turning before most new businesses have even found their first client.