$400 CPS
down to $15.
A brand new SaaS platform targeting cleaning companies was paying $400 per trial sign-up with previous agencies. We rebuilt the acquisition strategy and delivered the same result for $15 — 1,500 subscribers and counting.
01 — The Problem
A strong product. An unsustainable acquisition cost.
The client had built a legitimate SaaS platform specifically designed for cleaning companies — scheduling, invoicing, job management, team tracking. A real product solving a real problem. But their marketing wasn't working.
The industry benchmark for cost per trial sign-up in B2B software was sitting around $400. They were matching it. At that CPS, the unit economics didn't work — customer lifetime value couldn't justify the acquisition cost, which meant they couldn't scale without burning cash.
Previous agency campaigns had focused on broad B2B targeting with generic messaging. The product was being sold to the wrong people, in the wrong way, at the wrong cost.
02 — Our Approach
Niche targeting. Vertical-specific creative. Ruthless optimisation.
The cleaning industry is more targetable than most people realise. Business owners, operations managers, and solo operators all exist in identifiable digital communities. We restructured the entire acquisition approach around this specificity.
Audience architecture. Instead of broad B2B targeting, we layered interest-based, behavioural, and lookalike audiences built from existing subscribers. Cleaning franchise networks, industry associations, and job-specific keyword targeting replaced generic business owner audiences.
Vertical-specific creative. Every ad spoke directly to the pain points of running a cleaning business — scheduling chaos, no-shows, late invoicing, team coordination. Specific problems. Specific language. Specific outcomes. The product stopped being a generic SaaS tool and became the solution to their exact daily frustrations.
Landing page alignment. We rebuilt the trial sign-up funnel with dedicated landing pages for each audience segment — solo operators, small teams, franchise owners. Each page spoke to their specific workflow and showed the product solving their specific problem.
Continuous optimisation. Weekly creative refresh cycles, audience pruning, and bid strategy adjustments drove CPS down systematically over the first three months until we reached a sustainable $15 per trial sign-up.
"We'd been told $400 per sign-up was just the cost of doing business in SaaS. RH Media proved that wrong in 90 days. We're now scaling with confidence because the numbers actually work."
03 — The Results
$15 CPS. 1,500 subscribers. Unit economics that work.
Cost per trial sign-up dropped from $400 to $15 — a 27x reduction. The business went from an acquisition model that couldn't scale to one that could grow predictably with budget.
Over 1,500 active subscribers have been acquired to date, with a subscriber base that continues to grow as campaigns scale. The funnel is now a compounding asset: more subscribers generate more social proof, which feeds back into creative that converts at lower cost.
The unit economics now support aggressive scaling — something that was impossible at the previous acquisition cost.