3x leads.
Same budget.
How we restructured paid campaigns for a Sydney-based stock trading educator — cutting cost per subscription from $90 to $30 and tripling lead volume without touching the monthly spend.
01 — The Problem
Leads coming in. At the wrong price.
The client had an existing paid acquisition setup that was generating leads — but at $90 per subscription, the unit economics made scaling difficult. Increasing budget meant increasing losses per customer. The model wasn't broken, but it wasn't efficient.
The challenge was to find out where the waste was sitting — in the campaigns, the creative, the targeting, or the landing pages — and cut it without disrupting lead flow in the process.
02 — Our Approach
Diagnose first. Cut second. Scale third.
We started with a full audit of the existing campaign structure — ad accounts, creative performance, audience segmentation, and attribution. The goal was to understand exactly where money was being spent and what was actually converting.
Campaign restructure. The existing account structure had broad targeting with no audience segmentation and creative that hadn't been refreshed in months. We rebuilt the campaign architecture from scratch — tighter audience sets, cleaner ad group structure, and a proper creative testing framework.
Creative refresh. Financial education is a trust-driven category. Ads that positioned the educator's credibility and track record outperformed lifestyle or income-promise creative. We developed new ad formats around educational content snippets, outcome storytelling, and direct-response offers with clearer CTAs.
Paid search tightening. Google Search campaigns had broad match keywords eating budget on irrelevant queries. We moved to exact and phrase match on high-intent terms, restructured bidding strategies, and aligned ad copy tightly to landing page messaging to improve Quality Scores and reduce CPCs.
Attribution clarity. We cleaned up the tracking layer so conversion data flowing back into the ad platforms was accurate — no more optimising toward the wrong signals.
"We were paying $90 a lead and barely converting. RH restructured our campaigns, dropped CPS to $30, and tripled our volume. Same budget — three times the pipeline."
03 — The Results
CPS from $90 to $30. 3x the leads. Zero extra spend.
Within the first campaign cycle post-restructure, cost per subscription dropped from $90 to $30 — a 67% reduction. With the same monthly budget, the client was now receiving three times the lead volume as before.
The improved unit economics opened the door to scaling — something that wasn't viable at the previous CPS. The client now has a foundation that can grow with budget, rather than one that punishes it.