$330K in enrolments.
90 days.
How we built a full acquisition and funnel system for a Melbourne-based online educator — generating $330K in closed enrolments in three months, with a national rollout now underway.
01 — The Problem
A high-quality course. An audience that didn't know it existed.
The client had built a comprehensive online course with genuine transformation outcomes — but was relying entirely on organic reach and referrals to drive enrolments. Growth had plateaued, and the pathway to scaling nationally was unclear.
The challenge wasn't product quality. It was visibility, positioning, and a conversion system that could turn cold traffic into paying students at a cost that made commercial sense.
02 — Our Approach
Paid traffic means nothing without a funnel to land it on.
We started by building the conversion infrastructure before spending a dollar on ads. A dedicated enrolment funnel — optimised landing pages, outcome-focused copy, social proof, and a clear pricing and offer structure — was the foundation everything else ran on.
Meta campaigns were structured around audience temperature: broad awareness creative for cold audiences, testimonial and outcome-led content for warm retargeting, and direct-response enrolment ads for bottom-of-funnel. We tested aggressively in weeks one and two to identify winning creatives before scaling spend.
Email automation handled the nurture layer — a sequence that walked leads through the curriculum, outcomes, and FAQs over 5–7 days, with strategic urgency windows around enrolment periods.
CRM and pipeline tracking gave the client visibility into lead quality at every stage, so the sales conversation (where required) was warm and well-timed rather than cold and disjointed.
"$330K in enrolments in three months. We'd tried other agencies and got nothing close. RH understood our offer, built the funnel, and drove real students who actually enrolled."
03 — The Results
$330K in 90 days. A national rollout to follow.
Within three months of launch, the campaign had closed $330K in enrolments — students who had come in through paid channels, moved through the funnel, and converted. Not leads. Closed revenue.
The results validated the model for a national rollout. The same acquisition system is now being scaled across additional cities and audience segments Australia-wide.